The ecological emergency has become more prominent in recent years, with the introduction of daily essentials actions for the sake of our planet. First of all, at a political level with the creation of the 2015 Paris Agreement or the conduct of the G20 summit in Japan the 28th and 29th of June 2019, concerning the environment.
It is clear that by now the use of plastic is not as well perceived as in the past, in practical terms since the 50’s there are no less than 9 billion tons of plastic which have been produced : the equivalent of more than 80 million whales.
Nevertheless, companies are still reluctant to take a step towards this more ecological solution of industrial primary and secondary packaging, against a backdrop of dilemma between profitability and environmental impact.
Christmas season just passed but that does not mean that packaging trends are over. It is just the beginning. All year long there are celebrations of all kinds and if your business does not use these opportunities to build strong relationships with the clients, you better have a plan B for making your brand stand out.
You may be a small business owner, a small startup or a cosmetic brand, but still need to consider theses 5 major trends in packaging for 2018.
Nowadays marketing is mostly oriented towards younger audiences. Not mainly but let’s say that it is a big portion. Clothing, cosmetics, beauty products – there is no minimum age at which people get exposed to all sorts of advertisement. And while methods haven’t changed a lot, the audience has definitely evolved.
1.Eco / Environmental friendly packaging
Millennials as well as the Z generation are quickly adapting to new ways of social interaction. Along goes their opinion on environmental questions such as the global warming. They’ve become more and more aware of the negative imprint humanity has left on the environment and demand new ways and new types of packaging – eco-friendly and bio degradable. They don’t scream it out loud but they will most likely prefer a natural looking packaging because it seems easier to recycle and they have strong opinions and convictions.
This is why no matter what business activity you’re in, you need to come up with innovative packaging ideas – a packaging that is cheap to produce, but also respectful of the environment and catchy for the eye. It seems like a hard thing to do, but in reality you only need a graphic designer, a trustworthy printing supplier who will advise you on papers and a bit of imagination. Remember – less is more.
2. The trend is “Less is more”
2018 will continue the trend of minimalistic and clean designs. You don’t need to put a ton of colors, details or prints in your packaging. It can be classy, beautiful and simple at the same time. It should send a clear message to the client so that your brands’ colors could be easily recognizable.
You start a business, you create your products and start selling them. You invest in marketing, advertisement campaigns and events in order to reach more people and potential customers and finally it starts to pay off.
Orders start to rain and packages must be sent everywhere around the world. This is probably the most crucial part of the process of selling. It is the moment when your product reaches the customer. And it has to be intact, it has to be perfect.
Why the packaging is that important?
The unboxing part has become a critical part of the customer experience. It has been highlighted in the recent years as more and more people start to film the process. Why you ask? Remember the times when you used to believe in Santa Clause and the excitement of unwrapping the Christmas presents kept you awake the whole night before? That is why! Around 45 % of surveyed people say they are more excited when receiving their order in a customized wrapping*.
The Museum of Packaging also known as the Museum of Brands, Packaging and advertisement is located in London and open since 2005. Located within a 2 minutes’ walk from Portobello Road in Nothing Hill it has a collection of more than 12000 original objects, in particular household items as well as popular brand products etc. The museum shows the history and evolution of consumption since the Victorian era until nowadays.
When it comes to packaging, the choice of special effects and ideas is pretty much unlimited. You can always experiment and try to create an original design for your products, complimenting them with a beautiful packaging item, Christmas wish card or special edition gift box.
Adding packaging to a gift makes the gesture even more special and leaves a great emotional impact on the receiver as they slowly stars to unwrap, unbox, unpack, until they get to the present itself.
Excellent Christmas packaging designs all have one thing in common and it’s not snowflakes, red ribbons or Rudolph the red nosed reindeer. It’s a thoughtful look and feel.
We are used to seeing these QR codes on many products including lunch boxes. What is their interest?
1. Provide more information about the product compared to an expensive advertising which lasts only 30 seconds
2. Identify the characteristics of the product (if the doll says yes, if she cries etc.) even downloading a video of its functioning. This prevents customer disappointment and returns
In 2014, American scientists and designers who participated in the initiative “Water is life”, created a book that purifies water.
The “drinkable book” or potable book contains 20 pages that actually have special filters. Pages contain silver and copper nano-particles that kill bacteria in the water passing through the book.
This feature has been crowned with success at the 250 th national conference of the American Chemical Society in Boston, USA, announced August 19 BBC.
According to your needs, always try to choose recycled paper or paper from responsible management of world forests. Recycled paper requires 20 times less trees and 100 times less water to produce. This way you save our natural resourses directly.
Print double-sided and important messages only.
During presentations use a projector instead of paper hand-outs.
We touch paper every single day. In the office, at the university, in public administration , at home…but do you know that:
Ever since 3000 B.C., the Egyptians have been using the papyrus made from reed from the Nile
Modern paper is also 2000 years old! In 105 A.D. Tsai-Lun – the Chinese Minister of Agriculture during the reign of Emperor Hoti, invents paper made from a dough-like mixture of old cloth and tree bark
Paper is not only made from wood fiber. It also contains fiber from cotton or cloth, water, oxygen, etc.