You start a business, you create your products and start selling them. You invest in marketing, advertisement campaigns and events in order to reach more people and potential customers and finally it starts to pay off.
Orders start to rain and packages must be sent everywhere around the world. This is probably the most crucial part of the process of selling. It is the moment when your product reaches the customer. And it has to be intact, it has to be perfect.
Why the packaging is that important?
The unboxing part has become a critical part of the customer experience. It has been highlighted in the recent years as more and more people start to film the process. Why you ask? Remember the times when you used to believe in Santa Clause and the excitement of unwrapping the Christmas presents kept you awake the whole night before? That is why! Around 45 % of surveyed people say they are more excited when receiving their order in a customized wrapping*.
