Christmas season just passed but that does not mean that packaging trends are over. It is just the beginning. All year long there are celebrations of all kinds and if your business does not use these opportunities to build strong relationships with the clients, you better have a plan B for making your brand stand out.
You may be a small business owner, a small startup or a cosmetic brand, but still need to consider theses 5 major trends in packaging for 2018.
Nowadays marketing is mostly oriented towards younger audiences. Not mainly but let’s say that it is a big portion. Clothing, cosmetics, beauty products – there is no minimum age at which people get exposed to all sorts of advertisement. And while methods haven’t changed a lot, the audience has definitely evolved.
1.Eco / Environmental friendly packaging
Millennials as well as the Z generation are quickly adapting to new ways of social interaction. Along goes their opinion on environmental questions such as the global warming. They’ve become more and more aware of the negative imprint humanity has left on the environment and demand new ways and new types of packaging – eco-friendly and bio degradable. They don’t scream it out loud but they will most likely prefer a natural looking packaging because it seems easier to recycle and they have strong opinions and convictions.
This is why no matter what business activity you’re in, you need to come up with innovative packaging ideas – a packaging that is cheap to produce, but also respectful of the environment and catchy for the eye. It seems like a hard thing to do, but in reality you only need a graphic designer, a trustworthy printing supplier who will advise you on papers and a bit of imagination. Remember – less is more.
2. The trend is “Less is more”
2018 will continue the trend of minimalistic and clean designs. You don’t need to put a ton of colors, details or prints in your packaging. It can be classy, beautiful and simple at the same time. It should send a clear message to the client so that your brands’ colors could be easily recognizable.