It is common to offer a bottle of wine when you are invited to a dinner, an event with family or with friends. However, usually the choice is difficult because the isles of supermarkets are offering hundreds of references very distinct but all at once very similar.
What is the key element while buying a bottle of wine?
It is the label of the bottle of wine in question; the consumer’s final decision is done in seconds and is based 80% on the look of the bottle, therefore from the label itself.
Since the law ‘Evin’, created on January 1991 in France, regulate the publicity of alcohol and does allow it in only certain media and through patronage.
